Cattlemen to Discuss Impact of the Beef Checkoff

Discussion will be led by Missouri Beef Industry Council

(MACON) – The Macon County Cattlemen will host an informational meeting on the Missouri Beef Checkoff. The regular meeting of the association is open to the public and will be held on Monday, December 7, 2015 at Lolli Livestock Market in Macon. Refreshments will be served.

Mark Russell, CEO of the Missouri Beef Industry Council will lead a discussion on the benefits to producers from the beef checkoff and how the investment impacts export demand, beef safety, new product development and domestic beef consumption.

Producer meetings are being held throughout the state to help cattle producers understand the investments made by a producer-elected board on behalf of the cattlemen throughout the state.

Currently, Missouri beef producers invest more than $2 million in beef checkoff dollars each year to the checkoff program which collects an average of $81 million a year, nationally. 50% of Missouri’s portion remains in the state for promotion, research and education efforts.  The checkoff amount has not seen an increase since it was enacted in 1986. Russell will address any questions producers have regarding the future of the checkoff in the state and the estimated return on investment over the past 10 years.

The main goal of the checkoff program is to increase and drive beef demand worldwide through promotion, research, consumer and producer education efforts.

For more information about the beef checkoff, visit http://www.mobeef.org/about-us/beef-checkoff/. To learn more about the Macon County Cattlemen or their upcoming meeting, visit www.maconcountycattlemen.com.